What has a more affordable premium than individual disability insurance, is perfect for spouses of high wage earners, and allows the insured to receive a lump sum benefit to use as needed – no strings attached?If you guessed Critical Illness, you’re more enlightened than most. In the quest to offer a variety of clients asset protection, Critical Illness insurance is an important solution to have in your tool belt. It’s a big differentiators too, since many producers don’t offer this valuable coverage.Below you’ll find everything you need to know to serve clients better and build your income by adding Critical Illness to your product suite.What is Critical Illness insurance?Critical Illness insurance provides financial protection when a major illness occurs and a person is unable to work and earn an income. This medical insurance helps cover medical expenses that are typically not covered by other insurance policies. Paid in lump sums, it gives clients the freedom to use the money where it is needed most – from medical bills to the mortgage.This coverage comes into play as traditional health insurance leaves consumers with more and more gaps in their coverage. As a result of high deductibles, coinsurance and limited coverage on nontraditional treatments, individuals may incur large medical bills that are not covered by their traditional insurance policy.Critical Illness insurance works by paying for expenses that result from a long-term recovery from a covered illness. It does not pay for each medical bill, but instead provides a payment that can be used toward any condition listed on the policy.Who is Critical Illness insurance best suited for?The coverage is best suited for:• Spouses of high wage earners – if a doctor, lawyer or executive has to spend time away from work to care for a sick spouse, the business suffers. If the spouse has critical illness coverage, the family can immediately afford to hire in-home care, a nanny or other service providers to keep the home running smoothly.• Self employed clients and other high wage earners who have capped out their DI limits.• People in high-risk jobs often do not qualify for disability insurance. However, those occupations – such as firefighters, long-haul truck drivers or police officers – may qualify for critical illness insurance.• Anyone who is concerned about not having an adequate income to absorb the critical illness costs not covered by traditional insurance.Is Critical Illness insurance sold in addition to DI or instead of DI?Disability insurance, sometimes referred to as “income replacement” insurance, provides a monthly payment if a person becomes disabled and can no longer work. DI policies pay a monthly income during a predetermined period that the insured is unable to work. In general, DI benefits are limited to a percentage of the insured’s regular income and stops once the disabled person is able to earn an income or he no longer meets the definition of disability as described in the policy. Disability policies often have a waiting period from the onset of disability. Also, unlike critical illness benefits, disability benefits may be affected by any other income the insured receives.Critical Illness insurance differs from DI in that it covers the costs related to recovery from major illnesses. These policies pay a set amount to the insured or beneficiary when a qualified event happens. Critical illness insurance provides the full policy benefit in a lump sum payment on diagnosis of a critical illness. Because each policy offers different protections, it is beneficial for insurance brokers to sell both types of coverage. In many cases, it’s advantageous to optimize protection by selling the two products together.What are the key selling features and benefits of Critical Illness insurance?Coverage features vary by product so make sure you’re familiar with the product you’re selling. Most policies include the following key coverage features:• Paid Expenses: Long-term recovery from an illness often includes many unexpected expenses. Critical Illness insurance fills the gaps so a person is not overwhelmed by medical bills.• Guaranteed Renewable: As long as premiums are paid on time, the right to renew Critical Illness insurance policy is guaranteed, which provides peace of mind to clients.• Lump Sum Benefit: If diagnosed with one of the covered conditions, a lump sum benefit is paid out to the insured. This payment then can be used for any condition that is listed on his policy. What the insured does with the benefit is up to him. He could use the money to pay medical bills, to cover his mortgage or to pay utilities. With the lump sum payment, the insured could even pursue alternative care or hire a healthcare worker.• Benefits Paid Directly to Client: Critical Illness insurance pays the insured directly, in addition to all other insurance coverages he may have; which gives the client control of how the funds will be used. In this way, the coverage bridges the gap between a traditional health insurance policy and the actual expenses incurred.• Flexible Coverage Options: In some cases, clients can choose to have a policy paid up in 20 years or have premiums returned after 15 years, thus the flexibility clients need and demand.• Wide Range of Coverage: Although coverage differs from company to company, typical illnesses and diseases covered by Critical Illness insurance include: ALS and other motor neuron diseases, Alzheimer’s disease, benign brain tumor, blindness, cancer, coma, coronary artery bypass surgery, deafness, heart attack, kidney failure, loss of limbs, major organ transplant, multiple sclerosis, occupational HIV, paralysis, Parkinson’s disease, severe burns and stroke.What compelling facts and statistics can I use when talking with prospects?The facts are compelling. Use these statistics to help your prospects understand the need:• In 2010, it is estimated that about 1.2 million Americans will have their first or second heart attack. Of those, approximately 62 percent will survive.• On average, every 40 seconds someone in the United States has a stroke. Strokes are one of the leading causes of serious long-term disability in the U.S.• The five-year survival rate for all cancers combined in the U.S. is just 66 percent.• Increasing medical bills are the main cause for more than 60 percent of personal bankruptcies in the U.S., according to a 2007 study conducted by Harvard University and the Robert Wood Johnson Foundation. In addition, more than 75 percent of these bankrupt families were middle-class families with health insurance who were still overwhelmed by medical debt.• Twenty percent of those with health insurance still can’t afford cancer therapy, according to a 2008 study by the American Cancer Society and the Kaiser Family Foundation. The survey found that a year of treatment for blood cancers, such as leukemia, reached $1 million in 2008, maxing out the limits of most health insurance policies.What questions should I ask prospects to determine if they’re good candidates?To determine if a prospect should consider Critical Illness coverage, ask the following questions:• What is your occupation? You want to look for high-risk occupations or the chance of DI ineligibility.• How would your business and family be impacted if your spouse became critically ill? Emphasize the advantage of immediate cash benefits.• Do you have the discipline and the ability to set aside money monthly to cover long-term medical care due to critical illness? And, do you have an adequate income to prepare for such an event? Besides paying for day-to-day expenses while ill and out of work, medical bills can accrue and devastate a formerly financially sound family. Share with the prospect that the costs for a year of nursing home care is $50,000 and higher. And, a part-time aide costs as much as $10,000 per year.Why should I add Critical Illness to my suite of solutions?As a result of rising medical costs, people living longer and traditional health insurance plans leaving more consumers with gaps in coverage, critical illness insurance should be an essential element in a person’s overall financial protection portfolio.With high deductibles, coinsurance and limited coverage on nontraditional treatments, individuals may incur massive medical costs that are not covered by traditional insurance. And, because critical illness premiums might be lower than LTCI premiums, the chance of sales resistance is lower.Most prospects have been touched by illness, whether it is cancer, stroke or heart attack. They have seen the medical bills, the financial stress and the effects it has on extended family. Ask your clients if a lump sum payment of $50,000 would have lowered the stress and eased the worries of the family. Without the burden of accumulating bills, the family could place their focus on healing instead of trying to stay financially afloat.How big is the opportunity? Is this a growing market?As an underserved market in the past, there is plenty of room to grow and prosper with Critical Illness insurance. You could even increase your income drastically by adding this policy to your suite of offerings. Besides offering the coverage to new prospects, you can revisit current clients with the new policy.Since the coverage is a relatively new idea in the U.S., the market is not saturated with competition. Since disability insurance comes with many term limits and coverage limitations, Critical Illness insurance is a valuable tool to add to your arsenal of offerings.As Americans are living longer, they are at greater risk of illness. But, because the world of modern medicine is thriving, most people will survive and recover from their illnesses. However, their finances might not be the same, unless they are covered with Critical Illness insurance.How can I package Critical Illness insurance?Critical Illness insurance can be packaged and sold in multitude of ways. It can be offered as an individual policy, offered through an employer-paid program, as a supplement to a new or existing health insurance policy, or as a supplement to a new or existing life or disability insurance policy.Critical Illness insurance can also be bundled into coverage categories and claims can be made in more than one category. The largest categories would be prevalent illnesses, such as cancer-related conditions or heart-related issues. A client could purchase a policy that covers just one condition, or a broader policy that encompasses more categories.The bottom line? Now’s the time! Offer Critical Illness insurance before the crisis.No one likes to dwell on their own mortality, but they do like to dream of the future – a future of ease, peace and happiness. Dreams can be crushed by the crisis of a major illness, whether long- or short-term, if financial protection is not in place. One way to ensure dreams come true is to invest in income protection policies. Critical Illness insurance is one of those policies that cover the gaps many other policies leave open. These policies are easy to use and are for all types of people. Start offering Critical Illness insurance today and secure your clients’ financial futures while you help your own.
It is practically impossible to find a phenomenon that both men and women would have the same views about. We remain a mystery for one another and essentially live in two isolated realities that only rarely intersect. How can we better understand our other half in everything, including intimate aspects? How to be happy together?There are many books written about how to control a man and how to understand the female logic. But even after reading all of these books it can be very hard to apply the acquired knowledge. Even at the moments of complete closeness the two people joined as one still remain different. There are just too many differences between men and women.To be precise there are five main differences:o The type of thinking. The infamous “female logic” is almost completely incomprehensible to men.o Perception. Women identify certain signals more clearly (they are better at hearing the baby cry, intuitively feel danger), while men are better at others (better at digesting new information).o Peculiarities of hormone production. Women’s quantity of hormones changes cyclically, men have them at approximately the same level all the time.o Body constitution. Female body is equipped to carry and give birth to a child, male body is made to hunt and protect.o Emotions and preferences. Women more often prefer calm music and soap operas, men need to watch action and horror movies and to play games.So the first difference is in brain hemispheres. It has been long established that with the help of the left brain hemisphere we think, perceive, draw logical conclusions, and with the help of the right hemisphere we feel, create images and associations. Men usually have their left hemisphere more developed, while women have the right hemisphere as a dominating one. Due to that men are more specific in their thoughts, try to reach their goal at once, solve the problem quick, without getting distracted by emotions, don’t groan and don’t wail. This is why usually men initiate the acquaintance and the transition to a more serious relationship. As far as women, they as a rule are the ones acting ambiguously and inconsistently.The directness of men is shown in how they fix their attention on separate parts of the female body (each man has his favorite) and often base their choice of girlfriend on this preference. If for example a guy likes your breast shape, he can pay no attention whatsoever to your feet, and you spent so much time worrying about their big size.The majority of men still think that their main merit is a large penis. Due to that many men feel inferior, considering themselves deprived by nature. They fearfully listen to the stories about the women that can only be satisfied by the fortunate owners of an impressive size penis. Whereas in reality women are far less concerned with the size of their partner’s penis than men themselves.The sexologists claim that woman’s sensations during sexual intercourse are usually closely related to the feelings she has to her partner. And his penis size has no affect on reaching harmony in bed. The main thing is the two people should match each other overall.The second major distinction is a difference of perception. A man is programmed by nature to notice danger in time and get ready to protect, or see the prey and concentrate on hunting. Their senses help them orient themselves in the area. Maybe talking about men like animals is a little weird, but what can we do, men essentially are the same children of nature and have sex due to the fact that one of the main instincts they possess is a sexual one.A man is capable of feeling that something is wrong with his girlfriend or that she is not in the spirits by the volume or timbre of her voice. But unfortunately very often it is beyond his capacity to understand the whole range of a woman’s emotions.A woman is more sensitive to the voice intonation, she intuitively reads nonverbal signals such as gestures, mimicry. A woman is created in such a way because it is important that she understands the needs of a helpless infant. It sounds like women are better psychologists and diplomats? Actually not better, just different. A man can grasp faster when to change the negotiations’ tactics, while a woman can more accurately analyze the feelings of the person she is talking to.Another major difference is hormones. Women have everything cyclically. Their hormone levels are different during PMS, period, or ovulation. For men everything is stable and on the same level, unless they are sick. Men’s main hormone, testosterone, is responsible for sexual excitability as well as aggressiveness and passion. No wonder that starting from early childhood boys are into loud games, and then when they grow up they enjoy watching action movies and sport games and display their emotions loudly when the favorite team scores. When it comes to sex, men are often passionate as well, and that is why they often refer to a sexual intercourse not as making love like women do, but use more specific words.Next distinction is different bodies. Beautiful appearance is rated as one of the top qualities of an ideal lover. However women tend to overestimate the impact of beauty. In order to stir up a man’s desire it’s not necessary to look like the models from fashion magazines.Beauty is of course significant, but there is something more important. Women often feel insecure about their appearance. Doubting their own body’s attractiveness often constrains them in bed, prevents them from fully relaxing and thinking only about the pleasure. It is believed that men like long-legged full-bosomed blondes. In reality they consider brunettes more striking. When men look for a partner in life they do not look for an ideal body, femininity is the most important parameter for them. What makes a woman irresistible is the sexual energy she radiates. Most men react not to physical beauty, but to a certain aura of sexuality, particular charm, or smell. The ability to present yourself can compensate all the drawbacks of your figure.Different emotions is the next difference between men and women. Due to the production of testosterone, men feel anger more often and therefore simply need to release it. For them the most harmless way to discharge negative emotions is to watch an action movie or play a shooting game on the computer, so women should treat it with understanding. Wouldn’t you agree, it is better he kills the monsters than finds a reason to start a fight with you, or even worse with his boss?On average women cry four times more than men do and are three times more likely to get depressed. The reason for that is the difference in hormonal balance. Adrenalin, endorphin and testosterone are responsible for cheerful spirits and are produced in lesser quantity in women. Sometimes women cry after an orgasm. Some researchers see the connection between this phenomenon and the fact that women produce the “happy” hormone serotonin way easier than men. It appears and gets into the blood as a result of emotional excitement – after an orgasm. This hormone is also responsible for such important things like creativity and good mood. But when there is too much of serotonin, it becomes a factor of stress. And this is when women start to cry, losing the excess serotonin, which is dissolved in tears.So now that we covered the main differences between men and women, let’s go over some of the most common questions men and women usually have about each other.Why are men sex oriented and women are affection or relationship oriented? Undoubtedly a stable relationship is important for both genders. However, let’s remember the biological functions of the male and female. The first one is responsible for fertilization; the latter is responsible for bearing and nurturing a child. This is why a man wants to have sex more often than a woman, since he is always ready to participate in the process of fertilization, and a woman can only do that at a certain phase of her cycle.Because of the chemical composition of blood men constantly need new sensations. It has been proven that the coolest porn movie that they watched for the second time impacts them way less than a mild erotic movie they’ve seen for the first time. Men are more concerned about the number of the objects of desire, and women – about the quality of the relationship. On average men have about four times more erotic fantasies than women. But their thoughts are more primitive. A man is thinking – “First I’m going to take her like this, then turn her, and…”, and a woman is dreaming – “I will tell him this, and he will reply that, and look at me like this, then I will ask him… and gently touch his hand.”Why do men like to observe the process, and women clothe their eyes? For a woman intimate relationship is a continuation of her own feelings. Once she closes her eyes, she fully immerses into the world of sex, savoring the caresses. If a woman does not close her eyes during a sexual intercourse then she either wants to have a good look at the muscular shoulders of her partner, or what he is doing does not interest or arouse her at all.A man likes to control the situation, plus seeing his partner delight in his touches turns him on even more. For him the feeling of control over a woman is an additional doping. The need to be in control originates from the care about satisfying the beloved one. Some couples actually install special mirrors in their bedroom, e.g. on the ceiling.Why do some men consider protection solely the woman’s problem? To be honest, men can not stand condoms, they really do lower the sensitivity. However prudence gradually takes over and men more and more often carry a couple of condoms in their pocket – just in case. Usually though they try to use all their power of conviction to avoid the latex – “Don’t worry, nothing will happen, I’ve got everything under control!” Although such assurances are quite deceptive.Women of course understand that sex without protection is much more pleasurable, but they are stricter about it, for the majority of women their own safety is more important than several minutes of pleasure.Why do men feel like sleeping after being intimate and women want to talk and cuddle? Indeed, 80% of men feel completely drained after sex and they can easily fall asleep right after the orgasm. Ladies are much more enduring, only 46% of women get really tired after passionate love making.Scientists have several explanations for this phenomenon. Sexologists think that women’s curve of the sexual arousal looks different from the men’s one, it rises slower and falls slower. Female orgasm is also longer. As far as men go, their curve of sexual excitement rises swiftly to the top and falls down upright right after the peak.Biochemists claim that after an orgasm the supply of glycogen (animal starch which feeds the muscles) in blood decreases drastically. When there is lack of this element, a person feels completely worn out. Since men have a higher muscle mass, they get more tired.There is one more explanation. During sex the cervix opens up slightly to make an easier way for the sperm, and stays opened for approximately another half hour. That’s when the hormone oxytocin starts to act, and a woman becomes tender and caring since her arousal hasn’t receded yet, and a man is inevitably falling asleep since he has already performed his biological mission.Therefore there is no sense blaming your partner for turning his face to the wall and falling asleep right after having sex, it’s not his fault, the physiology is the one to blame!